Description
An inspirational inside look at the trailblazing methodology developed by
the nonprofit strategy and training organization, smartMeme, this unique
exploration provides progressive activists with the tools to get stories
into the media, build successful campaigns, and connect with other
organizations the world over. Providing resources, theories, hands-on
tools, and illuminating case studies for the next generation of activists,
this resource shows how culture, media, memes, and narrative intertwine
with social-change strategies and offers practical methods to amplify
progressive causes in popular culture. A summation of the smartMeme
approach, this study in memetics provides practical exercises to augment
movements for justice, ecological sanity, and transformative social change.
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